CREATIVE
CSU: GO FROM HERE
Client: California State University, Office of the Chancellor
Campaign: Fall 2026 Application Campaign
Launch: October 2025
CSU is the largest public university system in the U.S., serving 450,000+ students across 23 campuses. But with college enrollment dropping and the value of a degree under scrutiny, the challenge was clear:
Remind students—and their families—that CSU is still the most accessible, affordable path to real opportunity.
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The campaign needed to boost applications for Fall 2026 and rebuild emotional connection with prospective students from all walks of life.
CALFIRE: SET GO!
California’s wildfire story is everyone’s story. CAL FIRE needed an extensive new visual library to anchor its “Your Home, Your California” campaign — imagery that could educate, inspire, and connect across communities.
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The assignment: capture the full spectrum of fire readiness and prevention — from defensible space and forest management to family preparedness and safe celebrations — through authentic, relatable California moments.
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Our challenge was to make public safety feel personal.
Client: CAL FIRE (California Department of Forestry and Fire Protection)
Campaign: Statewide Fire Preparedness & Public Awareness
Launch: September 2025
THE IFRS EXPLAINED
CSU is the largest public university system in the U.S., serving 450,000+ students across 23 campuses. But with college enrollment dropping and the value of a degree under scrutiny, the challenge was clear:
Remind students—and their families—that CSU is still the most accessible, affordable path to real opportunity.
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The campaign needed to boost applications for Fall 2026 and rebuild emotional connection with prospective students from all walks of life.
Client: International Financial Reporting Standards Foundation
Campaign: International Accounting Standards Explained
Launch: April - August 2025
SCHEINMAN FOUNDATION
The Melvin Scheinman Educational Rhythm Foundation trains physicians in cardiac electrophysiology across Cambodia, Vietnam, and Tanzania — regions where specialized cardiac care is scarce, and lives depend on access to education.
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The foundation needed a flagship brand film that could instantly communicate their impact to donors, volunteers, and partners — a story that felt human, hopeful, and deeply real.
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The challenge: tell a complex global health story with intimacy and authenticity — and do it extremely lean. Lean and scrappy!
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We saw this not as a low-budget project, but as a high-purpose one.
Client: Melvin Scheinman Educational Rhythm Foundation
Campaign: Documentary-Style Brand Film
Launch: April 2025