CREATIVE
CSU: Go From Here
Client
Launch
RSE Agency &
The California State University, Office of the Chancellor
October 2025
The Idea
A cinematic, human-centered campaign that celebrates CSU as the launchpad where hard-working, open-minded students start their climb.
The creative leaned into authentic student stories, diverse representation, and a visual style rooted in warm pride and forward motion.
Each spot captured what CSU uniquely delivers:
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Access that opens doors
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Affordability that makes dreams sustainable
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Degrees that lead to careers
The Production
We produced a suite of videos, stills, and audio assets that spoke to multiple audiences — from first-time college applicants to returning adult learners.
Deliverables included a total of 56 video deliverables, 12 audio, and a variety of sills:
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2x :30s & 2x :15s for broadcast, streaming and YouTube.
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6x :06 cutdowns optimized for TikTok and Snapchat.
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Companion banners, print collateral, radio spots, and static OOH placements.
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All in both English and Spanish.
Filmed across CSU campuses, the creative paired real students in real environments — labs, classrooms, and community settings — with cinematic visuals that felt proud yet grounded.
The Impact
The “Go From Here” campaign launched across digital, streaming, radio, and social channels statewide, driving awareness and engagement through emotionally resonant storytelling.
Measurement focused on impressions, clicks, and landing page behavior, with early performance exceeding benchmarks for education-sector video engagement.
But more importantly — the work reignited pride in the CSU community and reminded students that their next step starts here.
The Team
Client: Runyon Saltzman Agency
Production: Hot Soup
Director: Chris Newman
DP: Drew Kass
Line Producer: Stephanie Kelley
Post producer: Mary Alice Williams
Editor: Kamran Rathod
Color: Ryan Braun
Motion Graphics: Emmett Dzieza
Sound: Shane Watson
The Testimonial
"We have had the privilege of working with Hot Soup on multiple occasions throughout the years. On the projects we’ve collaborated on, they are a true partner and become an extension of our team. They know how to pivot and roll with the punches on complex projects without ever letting the professionalism, quality, and creativity of the work slip. This is a production team you want on your side!"
-Hailey Vincent, Managing Supervisor, Runyon Saltzman Agency
