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CREATIVE
CSU: Go From Here!
Client:
RSE Agency & California State University, Office of the Chancellor
Launch:
October 2025
CSU is the largest public university system in the U.S., serving 450,000+ students across 23 campuses. But with college enrollment dropping and the value of a degree under scrutiny, the challenge was clear:
Remind students and their families that CSU is still the most accessible, affordable path to real opportunity.
The campaign needed to boost applications for Fall 2026 and rebuild emotional connection with prospective students from all walks of life.
CMA: Care Keys
Client:
Carter Myers Automotive
Launch:
March 2026
Carter Myers Automotive (CMA), a long-standing family-owned dealership group, set out to launch a new brand campaign highlighting the company’s community-first philosophy. Working alongside Firehouse Agency, the goal was to create a series of cinematic brand spots that captured CMA’s defining values: care, trust, and neighborly connection.
Hot Soup was brought on to translate these ideas into compelling visual storytelling and lead the campaign through production.
CDPH – CalFresh
Healthy Living
Client:
RSE Agency & The California Department of Public Health
Launch:
August 2024 & March 2025
Californians drink more than their share of sugar-sweetened beverages and nearly half of the added sugar in our diets comes from them.
The challenge: reach families across the state, help them understand the hidden health risks and empower them to make meaningful, simple changes without preaching or shaming.
Our job: craft a campaign that connects emotionally, feels trustworthy, and drives action.
The Scheinman Foundation Legacy
Client:
The Scheinman Foundation
Launch:
August 2025
The Melvin Scheinman Educational Rhythm Foundation trains physicians in cardiac electrophysiology across Cambodia, Vietnam, and Tanzania, regions where specialized cardiac care is scarce, and lives depend on access to education.
The foundation needed a flagship film that could instantly communicate their impact to donors, volunteers, and partners, while telling a story that felt human, hopeful, and deeply real.
The challenge: tell a complex global health story with intimacy and authenticity and do it lean... lean and scrappy, including a trip to Cambodia!
We saw this not as a low-budget project, but as a high-purpose one.
J.P. Morgan Chase: At Work in DC
Client:
J.P. Morgan Chase & The Atlantic
Launch:
January 2026
J.P. Morgan Chase set out to highlight stories of community impact and economic opportunity across Washington, D.C. by profiling local entrepreneurs, organizations, and leaders shaping the city’s future.
When the project reached Hot Soup, the stories were clear but the visual world of the campaign wasn’t yet defined. Our role was to transform those narratives into authentic visual environments that felt unmistakably Washington, D.C.
CalFire: Set Go!
Client:
Sagent Marketing & CalFire
Launch:
September 2025
California’s wildfire story is everyone’s story. CalFire needed an extensive new visual library to anchor its new campaign with imagery that could educate, inspire, and connect across communities.
The assignment: capture the full spectrum of fire readiness and prevention, from defensible space and forest management to family preparedness, through authentic, relatable California moments.
Our challenge was to make public safety feel personal.
The IFRS Explained
Client:
International Financial Reporting Standards Foundation
Launch:
April - August 2025
The IFRS Foundation’s mission is to develop high-quality, globally accepted accounting and sustainability-disclosure standards that bring transparency, accountability and efficiency to capital markets worldwide.
To support this mission, they needed a set of animated explainers that could break down dense, technical topics. These needed to capture the attention of professionals, students, and stakeholders globally, be visually engaging and aligned with IFRS branding. They also needed to connect disparate standards topics into one coherent visual identity.
Our challenge: transform complex standard-setting content into lucid, compelling stories with an extremely limited budget.
Get Flex!
Client:
Flex
Launch:
March 2024
Flex offers a dual-faced value proposition:
For renters: the ability to split rent payments, smooth out cash flow, build credit and avoid stress.
For property operators: improved collection, increased resident retention, operational efficiency, zero cost integration.
The challenge:
Simplify a fintech/prop-tech value story and keep the audience engaged with a friendly tone that is modern, engaging, and easy to understand.
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