CREATIVE
Get Flex!
Client
Launch
Flex
October 2025
The Idea
Hot Soup’s creative approach blended kinetic text, stylized photography, and original illustration to bring the Flex story to life. The concept contrasted the “old way” of paying rent with Flex’s modern, seamless experience, using bold movement and color to emphasize transformation and reliability.
The narrative followed a simple, effective structure:
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Set the stage with the inefficiency of traditional rent payments.
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Introduce Flex as a revolutionary alternative.
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Demonstrate how the app works through UI animation.
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Highlight key benefits for operators — automation, happier residents, and stronger retention.
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End confidently with a branded call to action: “Streamlining rent, strengthening retention.”
The visual style balanced tech-forward sophistication with warmth and accessibility — reflecting both Flex’s product and its brand personality.
The Production
Hot Soup handled the project from concept to delivery, leveraging a mix of existing brand assets and newly designed elements to refresh the visual identity.
Production highlights included:
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Pre-production: Creative concepting, scripting, style frames, and client collaboration.
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Design & animation: Integration of Flex’s UI with custom motion design, abstract shapes, and kinetic typography.
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Voice & sound: Professional voiceover and upbeat production music to enhance energy and clarity.
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Deliverables:
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One hero animation
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Two social cutdowns
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Supporting motion tests and style frames
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The final video delivered a clear, visually dynamic explanation of Flex’s offering — turning a complex payment model into an intuitive, memorable story that reinforced Flex’s position as a leader in flexible rent solutions.
The Team
Client: Flex
Production: Hot Soup
Animator: Evan Olds
Creative Director/Producer: Mandy Sprinkel
The Testimonial
"I engaged Hot Soup Creative for an animated explainer video project Mandy was instrumental in helping champion the project to get my team aligned with the vision. Mandy was collaborative, creative, and adept at problem solving. She was always professional, patient, and calm, even in times of stress or last minute changes. I felt completely supported by Mandy and her team -- they are a powerhouse! In every aspect of this project, Hot Soup Creative have left an indelible mark on my professional journey, demonstrating what true partnership and creativity can achieve."
-Gianna Fornesi, VP Marketing, FLEX